Poké
About Brand
Poké is a vibrant Hawaiian-inspired poke bowl restaurant serving fresh, customizable bowls crafted with premium ingredients and tropical flavors. Every bowl is prepared to order using high-quality seafood, crisp vegetables, wholesome grains, and flavorful house-made sauces. Inspired by the laid-back spirit of the islands, Poké delivers healthy, colorful meals that are as refreshing as they are satisfying
Brand Keywords
Tropical Fresh Vibrant
The Problem
Many poke restaurants rely on minimal, repetitive branding that fails to capture the freshness and energy of Hawaiian-inspired cuisine. Poké needed a vibrant visual identity that reflected colorful ingredients, tropical flavors, and the customizable nature of every bowl while standing out in a competitive fast-casual market.
The Solution
The brand was designed around the spirit of the islands, bright, fresh, and full of life. A lively color palette, tropical-inspired illustrations, and bold typography create an energetic identity that celebrates healthy eating without sacrificing personality. Every visual element communicates freshness, customization, and the joy of building the perfect poke bowl.
The Packaging
The packaging brings the brand to life through vibrant colors, playful tropical illustrations, and bold layouts that instantly capture attention. Designed for takeaway bowls, menu cards, stickers, and promotional materials, each touchpoint reinforces the brand's fresh personality while creating a fun and memorable customer experience.
